Statistics show that a video on a landing page can increase conversions by a whopping 80%, while the mention of a video in an email subject line can boost open rates by 19%.
And with 90% of consumers admitting that video helps with buying decisions, the case for the importance of video is all but wrapped up.
Video is dominating social media.
In fact, the fight for top spot for the number of video uploads and views will usually see your video getting far more reach and exposure on these platforms than standard image or text posts.
Accessibility to video is a major factor that has allowed video to graduate as the preferred type of content at all stages of the customer journey.
Just think about how effect video has been used, not only in the acquisition of new customers, but also in customer education and support.
Jumping on a video call to conduct a quick training or work through a problem with a customer is commonplace.
In fact, prior to the COVID-19 lockdowns, video streaming platform Zoom had 10 million users and was working hard to build to its next target of 20 million. As people found themselves working from home and in isolation (for whatever reason) Zoom’s user base exploded to 250 million users in a matter of weeks.
People are becoming more comfortable with video and starting to expect it has part of the normal way of doing business.
According to Hubspot there are 12 types of video marketing.
The type of video you choose to produce will depend entirely on your desired outcome.
Do you need to demonstrate your product or service, or give the viewer a behind the scenes look at your brand?
You may wish to provide highlights from a recent event you held or build brand authority by interviewing experts and thought leaders in your industry.
One the best ways to reduce support calls and build customer loyalty is through educational and training videos. Customers can go through the material at their own pace or refer back to it to solve and work through any problems that may arise.
The point is, video is a valuable asset that can be used anywhere in the customer journey.
We offer a range of services and packages to suite your needs.
Trying to work out which option is best for you and your business can be frustrating and overwhelming. We get that.
That's why we prefer to get on a call with you and discuss your business needs. Every business is unique.
After our short chat we will put a proposal together for you that will present the most affordable option to meet your video marketing needs.
We understand the challenges small business face and are here to work with you. So give us a call today on (07) 5292 5167!