According to Wikipedia, “The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation, vetting has turned from word-of-mouth to the digital platform, forcing businesses to take active measures to stay competitive and profitable.”
Okay, so let’s start with online Reputation Management, something you are most probably familiar with.
Reputation Management is the action taken to clean up the online reputation of a business in the wake of bad reviews and negative publicity.
It’s very much a reactive practice.
Wait until there’s a problem then go and fix it.
We can’t always guarantee that a customer is going to leave us a good review. No matter how hard we try to please them. Some people wouldn’t be happy in heaven and seem to find some type of fulfilment in leaving negative reviews even if the business didn’t deserve it.
In some cases, things are beyond the control of the business, something goes wrong, somebody makes a mistake and the customer has a less than perfect experience with your business. It happens.
What shouldn’t happen is letting these negative reviews have a direct impact on your business.
We offer specialised, automated solutions to help streamline the collection of reviews.
You choose who you’re going to ask for a review, minimising the risk of a negative review. Our systems guarantee a steady stream of reviews on multiple social platforms.
This way, any negative reviews you may have received will be pushed down the list and not displayed on the first page where potential customers can read them.
We will also reply to all your reviews each month. The positive ones and the negative ones.
By responding correctly to negative reviews online you can often turn a 1-star review into a 5-star review. Sounds a bit weird I know but that’s something far easier explained during a call.
We will then take all your 4- and 5-star reviews and turn them into marketing materials to help promote your business.
Reputation Marketing is a proactive process of actively seeking reviews from happy customers while acknowledging and offering to fix the issue with any unhappy customers.
People put a lot of trust in reviews.
They will believe the opinions of others before yours or those of your business.
74% of consumers say they will not select a company with little or poor reviews, and 97% of people who made a purchase based off a review that they saw online found the review to be correct.
We offer a range of services and packages to suite your needs.
Trying to work out which option is best for you and your business can be frustrating and overwhelming. We get that.
That's why we prefer to get on a call with you and discuss your business needs. Every business is unique.
After our short chat we will put a proposal together for you that will present the most affordable option to meet your reputation management and marketing needs.
We understand the challenges small business face and are here to work with you. So give us a call today on (07) 5292 5167!