Having your business information display right at the moment someone is searching for your products or services is every business owner’s dream.
In fact, many businesses pay top dollar to make sure their business is listed on the first page of the Google search results.
But what if I told you that there is another way?
A way to use free listings and directory services to get your business listed in the most sort after location in the Google search results, for local businesses at least...
It’s called the local 3 pack, or snack pack. You can’t miss it. It appears just under the paid ads at the top of the search results.
A featured block including a map of the area and the top 3 local businesses that Google believes best relate to the product or service being searched.
Sometimes there may be 4 businesses listed, if that’s the case a closer look will reveal the top listing is an ad. As at the time of writing, Google only includes 3 local businesses in the snack pack.
It stands to reason that every local business would like to be listed in the 3 pack, right? After all, statistics show that the first result in the local business search enjoys 24.4% of the clicks. Imagine how many extra phone calls and sales that would mean for your business.
Yet, 56% of local businesses haven’t taken the time to claim their Google My Business listing, let alone optimise it for the search engines.
That means that just over 1 business out of every 2 doesn’t stand a chance of ranking in the local 3 pack. They’re just not in the race.
Due to recent events around the world, even more people are turning to the internet to find products and services. If your business isn’t listed, they’re just going to purchase from someone else.
By not having an optimised Google My Business listing you’re handing customers to your competition on a silver platter.
At Fluid Media Solutions we understand the needs of small business. We use advanced techniques to ensure your Google My Business listing is optimised, giving you the best chance possible to rank in the local 3 pack for search terms relating to your business.
But local SEO is not like paying for ads.
It takes time to perform the keyword research, create the content, build the links and compile the reviews you need to optimise your listing.
Also, local SEO is a continuous and cumulative process. Once your business is ranking, your position must be maintained through ongoing content creation, link building and reputation management.
While many of our clients start seeing results within weeks of working with us, it can take up to 6 months to see the full benefit of the SEO framework we put in place.
This is because it can take Google that long to find all the assets we’ve created for you and include them in the index.
Local SEO is a long game, a marathon. But the rewards are well worth it.
Return on investment (ROI) for SEO still beats paying for ads. Plus, while paid ads may give you a temporary increase in traffic, SEO is a long-term strategy that will continue to send you high quality leads for months and years to come.
We offer a range of services and packages to suite your needs.
Trying to work out which option is best for you and your business can be frustrating and overwhelming. We get that.
That's why we prefer to get on a call with you and discuss your business needs. Every business is unique.
After our short chat we will put a proposal together for you that will present the most affordable option you need in order to get you ranked in the search engines and keep you there.
We understand the challenges small business face and are here to work with you. So give us a call today on (07) 5292 5167!